Feel Beauty — Custom Landing Page with A/B Testing for Skincare
Client
Feel Beauty
Year
2024
Feel Beauty needed a scalable skincare landing page that would convey trust and performance, evolving into two A/B versions to validate messages, visuals, and CTAs. The goal was to maximize the generation of qualified leads for skin analysis with personalized content, social proof, and AI-powered routine recommendations. The entire design was developed with a modular structure, clear navigation, and a strong conversion focus.
Scope of Work
Project Context
Feel Beauty needed to increase lead generation for its Skincare Analysis. I developed a modular landing page with reusable components, designed to adapt easily for different audiences — running campaigns on Meta and TikTok Ads.
Solution
Each version was designed to validate combinations of messages, visuals, and CTAs focused on skin-type personalization, UGC content, and real social proof. The architecture was built to scale with AI, providing routine recommendations based on real data.
Results
The A/B test revealed which version performed best for each traffic source, increasing funnel entries for the analysis. The success was driven by a high conversion rate, strong onboarding engagement, and interaction with UGC videos
