Bienal Rio Store 2025 Official E-commerce
Client
Bienal do Rio 2025
Year
2025
Bienal Rio needed an editorial-style e-commerce platform to centralize official book fair merchandise sales for the 2025 edition. It was a fast-track project developed in WordPress with a tight deadline, prioritizing an engaging shopping experience, clear storytelling, intuitive navigation, and good performance for high traffic peaks. The entire UX/UI was structured with modular design blocks, SEO-friendly architecture, and scalable integrations for future events and product launches.
Scope of Work
Bienal Rio Store 2025 Official E-commerce
Official Bienal do Livro Rio online store with editorial identity, optimized UX, and scalable structure.
Project Context
Bienal do Livro Rio needed an official store to distribute exclusive products with performance, clarity, and scalability. I developed the e-commerce in WordPress with WooCommerce, integrating suppliers and adjusting the entire architecture for intuitive navigation and high conversion.
Challenge
Build an online experience that reflects Bienal’s vibrant editorial universe, with clear categories, customizable products, and consistent performance even during high-traffic peaks.
Development Process
Strategy
Requirements mapping with Bienal’s team.
Benchmark of high-traffic event stores.
Design UX/UI
Layout inspired by Bienal’s editorial style, with vivid colors and modular structure.
Clear hierarchy for categories, filters, and product pages.
Implementation
Built with WordPress + WooCommerce, using Elementor for flexible content management.
Supplier integration for inventory and customizable products.
Solution
Responsive store with lightweight UX for quick purchases.
Editorial visual identity, aligned with Bienal’s brand.
ERP and supplier integration.
Ready-to-scale structure for promotional campaigns.
Results
Stable site performance during high-traffic dates.
Optimized conversion with clear categories and visible CTA.
Store ready for new product lines and seasonal events.
